ActionAid: DonateYourProfile
Brand
Agency
Country:
ActionAid is an organization committed to many projects, like fighting hunger and poverty, but in Italy it is known primarily for the sponsoring of children. The brief was to communicate the work of ActionAid, but with a small media and production budget. The only thing we had were the stories of the people that ActionAid helps. So we spread these stories using the place where we already voice ours and other people’s stories: Facebook and Twitter. We created the Donate your Profile project. Not a fundraising campaign, but an online campaign where people can be the voice for ActionAid’s stories donating their Facebook and Twitter profile pictures, cover and wall.
Credits
Advertising Agency:
DLV BBDO, Milan, ItalyDate:
September, 2013More from ActionAid
ActionAid: Pages with faces
0.0
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness