AB InBev: Infected by music
Brand
Agency
Country:
A global cross-brand campaign to celebrate AB InBev's exclusive sponsorship of Tomorrowland, one of the world’s largest electronic music festivals. At the heart of the campaign is an original song and music video made exclusively for AB InBev’s Tomorrowland partnership in collaboration with globally iconic Dutch DJ and producer, Tiësto, and LA producer and DJ, JAUZ. The video aims to get people fired up for Tomorrowland, and allows those around the world who can’t be at the festival in Belgium to get infected by music. The film has multiple versions with different brands highlighted for different markets - it's a cross brand campaign.
Credits
Advertising Agency:
Wieden + Kennedy, Amsterdam, NetherlandsArt Director:
Vasco VicenteHead of Content:
Joe TogneriExecutive Producer:
Tony StearnsCommunications Planner:
Wes YoungGroup Account Director:
Kirk JohnsenAccount Director:
Jonah DolanAccount Manager:
Ben ProutProject Manager:
Janna HarringtonBusiness Affairs:
Michael GravesDate:
July, 2016
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 21, 2026
Optimism BH Named a 2026 Inc. Power Partner for Relationship-Driven Results
The annual Inc. Power Partner Awards recognize B2B companies that provide essential services and expertise to help entrepreneurs and businesses grow
Oct. 21, 2026
ACC Study Reveals a Changing Definition of Olympic Success Ahead of LA28
New Research Reveals What Fans and Residents Want from the 2028 Games and Brand Activations