Children's Welfare
Media Type:
Film
Country:
The idea of the campaign is to tap into the irrational fear that most children have for the dark and then place the story in a horror movie theme, and give it a surprising twist. Because some children actually do have a reason to be afraid of the dark.
Credits
Director:
Toke Blicher MøllerDoP:
Peter RiisCreative Director:
Mikke ElungExecutive Producer:
Christian JuliussenDate:
November, 2020Ad of the day
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