8x8 Inc.: The Power of Genelle

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Forget swag. Forget postcards. 8x8, Inc. (NASDAQ: EGHT), the industry's most integrated platform provider for customer experience (CX), today unveiled "The Power of You" – a bold new campaign redefining personalized B2B engagement.

Credits

Advertising Agency:

Barrett Hofherr

Head of Production:

Conot Duignan

Sr. Producer:

Marianne Lawlor, Kelli Rose Bratvold

Executive Creative Direction:

Craig Mangan

Creative Direction:

Melissa Macarian

Art Director:

Emily Joslin

Copywriter:

Maddy Cormier

Director of Client Services:

Krista Osol

Business Affairs Manager:

Tricia Krasneski

Production Company:

1stAveMachine

Executive Producer:

James Okumura, Andrew Geller

Head of Production:

Mariajose Garcia

Chief Technology Officer:

Brian Fox

AI Studio:

Espadaysantacruz Studio

Director:

Juan Santa-Cruz

Art Direction:

Mikel Bastida

Visual Research:

Jeremias Carroza

AI Artists:

Pablo Estevez, Javier Belloso, Adrian Marzal, Jorge Gallut

Post Production:

Gallut Studio

Color Grading:

Sonia Abellan

Editor:

Joaquin Machado

Music Company:

Human

Music Producer:

Josh Green

CD/Composer:

Matthew O'Malley

Executive Producer:

Kamela Anderson

Recording Studio / Sound Design / Final Mix:

One Union Recording

Sound Designer / Sound Engineer:

Joaby Deal

Executive Producer:

Michael Swarce

Senior Vice President, Chief Marketing Officer:

Bruno Bertini

Head of Brand & Corporate Marketing:

Vasken Guiragossian

Date:

August, 2025

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon