8x8 Inc.: The Power of Genelle

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Forget swag. Forget postcards. 8x8, Inc. (NASDAQ: EGHT), the industry's most integrated platform provider for customer experience (CX), today unveiled "The Power of You" – a bold new campaign redefining personalized B2B engagement.

Credits

Advertising Agency:

Barrett Hofherr

Head of Production:

Conot Duignan

Sr. Producer:

Marianne Lawlor, Kelli Rose Bratvold

Executive Creative Direction:

Craig Mangan

Creative Direction:

Melissa Macarian

Art Director:

Emily Joslin

Copywriter:

Maddy Cormier

Director of Client Services:

Krista Osol

Business Affairs Manager:

Tricia Krasneski

Production Company:

1stAveMachine

Executive Producer:

James Okumura, Andrew Geller

Head of Production:

Mariajose Garcia

Chief Technology Officer:

Brian Fox

AI Studio:

Espadaysantacruz Studio

Director:

Juan Santa-Cruz

Art Direction:

Mikel Bastida

Visual Research:

Jeremias Carroza

AI Artists:

Pablo Estevez, Javier Belloso, Adrian Marzal, Jorge Gallut

Post Production:

Gallut Studio

Color Grading:

Sonia Abellan

Editor:

Joaquin Machado

Music Company:

Human

Music Producer:

Josh Green

CD/Composer:

Matthew O'Malley

Executive Producer:

Kamela Anderson

Recording Studio / Sound Design / Final Mix:

One Union Recording

Sound Designer / Sound Engineer:

Joaby Deal

Executive Producer:

Michael Swarce

Senior Vice President, Chief Marketing Officer:

Bruno Bertini

Head of Brand & Corporate Marketing:

Vasken Guiragossian

Date:

August, 2025

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